Motorcycle Coasters® is an American business supporting named American charities, the U.S. Military and their Veterans, Motorcycle Safety, and American families.

Motorcycle Coasters® motorcycle kickstand pads are printed in Rantoul, Illinois, the same town where our parent company, Crown Advertising, started in 1957. The blank kickstand pads are manufactured by Plastic Designs, Inc. (PDI) in Paxton, Illinois, just ten miles away.  We are responsible directly or indirectly for supporting two dozen American jobs.

In addition, our custom printed shipping boxes, items needed during the printing process (ink, plates, etc.), and all other supplies are sourced from American companies.

Click here to view the Motorcycle Coasters® Supply Chain Statement and Supply Chain List.

We are proud to be part of the American community.

In 1994, Crown Advertising (CrownAdv.com) began promoting a motorcycle side stand support as part of the company’s ad products line, which focused on serving the motorcycling community. The original side stand support was called the Sure Stand. It was simply a round, very durable plastic disc, meant to be custom printed.

The product was a hit, and sales were good. But, something started happening. When customers called to order the Sure Stand, they would refer to the product as a “motorcycle coaster” or simply a “coaster.” Even though Crown Advertising was diligent at marketing the Sure Stand brand name, the public simply did not agree with what the product should be called. Perhaps owing to the Sure Stand’s round shape, the product’s nickname “motorcycle coaster” was a phenomenon that was catching on with the company’s customers.

By 1999, two things were being considered regarding the Sure Stand: brand name and product design (shape).  It was decided, to mark the beginning of the new millennium, that important changes would be implemented. 

The owner of Crown Advertising, Jack Briere, had become known as “Jack the Coaster Guy” while selling “motorcycle coasters,” despite his reluctance to accept the product’s nickname and his nickname that came along with it. In 2000, after six years of trying to convince customers to call the printed motorcycle side stand support by the brand name Sure Stand, Jack the Coaster Guy (he still uses the nickname today) decided to go along with the tide of public opinion and officially renamed it the Motorcycle Coaster®.  

The other major change to the Sure Stand was its shape. Jack wanted something to make the Motorcycle Coaster® stand out…something other than the “plain, ordinary circle.” And, the idea of the decagon (ten-sided) shape was born. Jack felt the decagon would make the Motorcycle Coaster® distinctive. He was right. Over the years, the decagon shape has indeed become a recognizable element of the Motorcycle Coaster®. 

With the new changes in place, also in 2000 a logo was created and the websites MotorcycleCoaster.com and MotorcycleCoasters.com were launched, and a whole division unto itself began at Crown Advertising.

Today, 23 years after the introduction of Motorcycle Coasters®, they are shipped all over the world to a vast variety of businesses, and the brand name is stronger than ever.